Genre will help me to decide which type of film I am going to make, without an understanding of genre I wouldn't know how to make an effective film that would be appealing to a wide audience.
I know that genre is not fixed, it is in a constant state of flux. This means that there is no particular way to classify a film because you can get sub genres(different forms of the same genre e.g action thriller) and you can also get hybrids(two genres mixed together e.g romantic comedy).
Knowing there are lots of varieties of film it means I can create a film that will be currently appealing to a wide audience.
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